Complex products, made obvious, from the inside out
I'm Valeria, a Product Design Partner who helps Series A-B+ SaaS teams improve their user experience. If your product works but the experience needs to catch up, I can bring structure and design systems to help your team ship faster without losing what already works.
Twelve years inside complex products. Still here
I've spent 12 years inside complex products: as a researcher, a designer, a CPO, and the person who gets called when the product team can't explain why the dashboard has nineteen tabs.
P&G, Colgate, Monotype, Yara, Walmart Canada and startups from Series A to C.
I've shipped research that stopped a premature product launch, design systems that removed the designer bottleneck, and IA restructures that cut support tickets in half. I like projects where the fix isn't obvious yet.
I think the best product design looks like nothing; like the product just happens to make sense. It's almost never an accident: making it look obvious is the hard part.