Complex products, made obvious, from the inside out
I'm Valeria, a Product Design Partner who helps Series A-B+ SaaS teams improve their user experience. If your product works but the experience needs to catch up, I can bring structure and design systems to help your team ship faster without losing what already works.
Selected Past
Collaborators —
Twelve years inside complex products. Still here
I've spent 12 years inside complex products: as a researcher, a designer, a CPO, and the person who gets called when the product team can't explain why the dashboard has nineteen tabs.
P&G, Colgate, Monotype, Yara, Walmart Canada and startups from Series A to C.
I've shipped research that stopped a premature product launch, design systems that removed the designer bottleneck, and IA restructures that cut support tickets in half. I like projects where the fix isn't obvious yet.
I think the best product design looks like nothing; like the product just happens to make sense. It's almost never an accident: making it look obvious is the hard part.